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Launching Ceremony of the New Identity of CELCOM TIMUR (Sabah) Sdn. Bhd.
Launching Ceremony of the New Identity of CELCOM TIMUR (Sabah) Sdn. Bhd.

KINABALU CITY | WEDNESDAY, APRIL 7, 2026

Sabah Minister of Education, Science, Technology and Innovation, YB Datuk James bin Ratib, attended the symbolic launch of Celcom Timur (Sabah) Sdn. Bhd.’s new identity at the Sabah International Convention Centre (SICC). The ceremony was officiated by the Assistant Minister to the Chief Minister, YB Datuk Joniston Bangkuai, who represented the Chief Minister of Sabah. The evolution of this new identity is not just a rebranding, but rather reflects the company’s firm commitment to strengthening the telecommunications sector and driving the state’s digitalisation agenda to a more progressive level.

This move is seen as in line with the State Government's aspirations to expand technology access and improve the quality of digital connectivity for the well-being of the people and the holistic development of Sabah's economy. YB Datuk James bin Ratib stressed that the empowerment of a strong digital infrastructure is the mainstay in supporting the new millennium education ecosystem, fostering innovation, and accelerating local technology development. Synergy between industry players and ministries is critical to ensure that no group is left out of the mainstream of the digital revolution, thus ensuring that the progress of Sabah's communications sector continues to grow dynamically in line with the vision of Sabah Maju Jaya.

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